Sometimes it seems as though every time you dial a prospect you reach their voicemail. Michael Halper of SalesScripter, LLC gives few reasons for this, including:
- The use of caller ID
- The prospect is in meetings
- The prospect wants to avoid spending all day on the phone with salespersons.
You may wonder if there's even a point in leaving a voicemail for a prospect. Yes, there is, according to Kendall Thornton of Salesforce. She says "cold calling is about initiating contact. More conversations lead to more opportunities."
Also, she points out that the prospect may assume you will call THEM again. Playing 'hard to get' can work in dating and sales.
It can be hard to get your point across right on a voicemail. Avoid the dreaded "um" and use one of these voicemail scripts.
Great Voicemail Script #1
“Hi, Tom, hope you're having a good week. This is Alex Li calling from salesforce.com. I saw [problem or opportunity about prospect's company] and thought, given your role, you'd be interested in how customers like [names of successful customers] rave about how we've helped them with [benefit statement of service or product].
I'll send you an email to see if this is of interest to you. Otherwise, if you'd like to give me a ring, my number is XXX-XXX-XXXX. Again, this is Alex Li at Salesforce and my number is XXX-XXX-XXXX. I look forward to hearing from you. Thanks, Tom!” - Salesforce
This script establishes you as trustworthy right off the bat. You're telling the prospect how your product could help solve a specific pain point of theirs. Also, mentioning clients that they're familiar with goes a long way for your credibility.
Great Voicemail Script #2
“Hello [Prospect Name], this is [Your Name] from [Your Company].
Purpose for my call is that we find that many companies like yours have challenges with:
(Share a couple common pain points)
I actually do not know if you all are concerned about any of those areas and that is why I was calling you with a question or two.
I will try you again next week. If you would like to reach me in the meantime, my number is [Your Number].
Again, this is [Your Name] calling from [Your Company], [Your Number].” - SalesScripter, LLC
This script shows the importance of understanding possible pain points before making contact. It also does a nice job of letting them know you will be calling again.
Great Voicemail Script #3
My name is John Doe and I’m calling from Awesome Company. After doing some research on your business, it seems like you’re dealing with [introduce a significant problem or challenge]. I’ve helped [similar companies or competitors] with just that problem--in fact, [mention a compelling customer result statistic]. I’ve also worked with [referral], and she said you might benefit from some of my ideas.
You can call me back at 555-555-5555 whenever would be most convenient for you. I’m also going to follow up with an email if that’s easier. I appreciate your time, and I look forward to speaking with you soon.” -- HubSpot
This script is a dual-threat (which I love). A statistic shows you can quantify the effectiveness of your product. The referral builds trust with your lead. You're appealing to their logic in two different ways at once.
Great Voicemail Script #4
"Mr. X, this is Colleen from Engage Selling. Paul Smith suggested I call you because (insert Unique Selling Proposition statement or referral source or short reason for calling) Sorry I missed you today, I'll try to reach you again on DATE and TIME." - Colleen Francis of Engage Selling
This script is another good way to convey why they should trust you and that you'll follow up again. I like this one because it gives a concrete date and time. They're going to remember it, even if it's only passive
Great Voicemail Script #5
“Hi George, my name is Tibor Shanto, from Mountain View Company. You can reach me at 416 822-7781. Please reference ACME Transport when you call back.” -- Radius
Short and sweet. Gives the lead all the information they need and shows them you respect their busy schedule.
Learn the Script
A voicemail script is a great tool to ensure you leave the right message every time you call a prospect. Don't be afraid to mix things up and put your flair on it. Don't forget the 'person' part of 'salesperson'!